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General rules in sales It is difficult to formulate the basic laws and principles of successful sales, since the sale of goods or services has its own specifics depending on the industry, type of goods, company size, brand awareness. But you can list the basic principles that should be followed in any case: Before selling, you need to build trust with the client, as the buyer does not like to buy goods from strangers. During sales, you need to listen to the client, because the more he talks to you, the more he trusts.
Speak in the language of the client, this will form in his head the idea that he is talking with a professional. Concentrate the buyer's attention on the value of the product, not its price. Love the product or service you are selling. Otherwise, the buyer photo editor will feel false and refuse. Understand the characteristics of the product. A salesperson who speaks vaguely about products will not be successful. Help to make a choice, and do not "push" the product. The client has his own vision of solving the problem and there is no need to contradict him.
Basic sales rules 3 Essential Techniques to Increase Sales To increase sales and reduce the cost of marketing activities, it is necessary to take measures to increase the size of the check. To do this, use several methods described below. In this case, the manager offers the buyer who made the purchase or agreed to make it to purchase accessories for the product or options for the service. Often trading companies set minimum margins for basic goods and maximum margins for additional accessories.
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