Types specific broad phrase

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Cost optimization Google Ads operates in an auction system. Well-chosen keywords and the quality of the landing page influence the ranking and advertising costs. Increasing valuable traffic Appropriate matching of keywords means an increase in traffic and the number of users performing the desired action e.g. purchasing a product or registering. Meeting user expectations.

Advertisements that meet user expectations are a way to build a positive brand image. Better results in Google Ads Quality Score Google evaluates the quality of ads among others based on keyword matching. A high Quality Score can photo retouching contribute to lower costs and better ad visibility. How to optimize keyword matching? Keyword optimization is a constant process of testing and verifying various solutions.



What to pay special attention to? Understanding and analyzing the target Before choosing keywords consider what phrases people interested in your offer might enter into the search engine. Are these only the names of products and services or also specific questions needs and problems. Testing different combinations Experiment with different match and keyword variations to see what works best for you.