A tennis shoe manufacturer may

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Give buyers the option to customize their shoes by choosing the color for each component. Customers are more willing to pay for products that come with a unique and useful experience. How do you know if your product is special? Your target audience decides which products in the market are most valuable to them. Looking at sales will give you insight into whether your product or service is well differentiated. If you don't see the numbers you want, don't worry. You can always do more research, add or change a feature, or try a new marketing strategy.


Make small, incremental changes to your product, brand identity, and marketing efforts so you know what works and what doesn't. What are the types of product differentiation? Here are phone number database some types that distinguish products so that customers can make purchasing decisions according to them, including the following: 1. Vertical or vertical commodity differentiation Vertical differentiation is when customers choose a product by ranking their choices from best to worst using an objective measure, such as price or quality. The value each customer places on it may vary. For example, one meal at a restaurant may be lower in calories than another meal. For a client watching their weight, a low-calorie meal represents a “better” option. Another customer may place a higher value on price and choose the higher-calorie meal if it costs less. 2.

   

Horizontal commodity differentiation Horizontal differentiation is when customers choose between products subjectively, because they have no objective measure to distinguish between better or worse. For example, there is no qualitative measurement for ranking ice cream flavors. Whether you choose chocolate, vanilla, or strawberry is entirely a matter of personal taste. If most products on the market cost about the same and have many of the same features or qualities, the purchasing decision comes down to personal preference. 3. Mixed commodity differentiation Customers who make more complex purchases tend to use a combination of vertical and horizontal differentiation when making purchasing decisions. Let's say you're shopping for a car. You might be considering two four-door cars, similar in price, from separate manufacturers.