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australia number dataset Webinars E-books Premium More ← Back to Articles August 5, 2024 Instagram Video Format Guide Articles • Social Media Marketing • O'Brien Photos by Clodagh O'Brien Posted on August 5, 2024 Instagram was once hailed as the ultimate platform for sharing photos, but it’s been the surge in video content that drives engagement. It now offers marketers and businesses the perfect opportunity to successfully connect with Instagram users using four video formats: Stories, Reels, Video, and Live.
With 200 million business accounts on Instagram, it’s a network that helps brands connect with their audiences. According to Statista, Instagram is expected to reach 1.4 billion users by 2025, making it the platform of choice for many creators and influencers. Using video on Instagram is great for organic and paid marketing campaigns because it allows you to: Build trust with your audience Use storytelling to bring your brand story to life Create a deeper relationship with your audience Showcase your products or services and show them in action The best way to use video successfully on Instagram is to choose a genre that works for you.