Which give prospects on their phones the ability to reach advertisers via SM...

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Since then, however, price extensions have been rolled out across all devices, making them an invaluable tool for all advertisers, especially those trying to give something away for “free.” Yup, you read that right. If your top of funnel goal isn’t a sale but, rather, to introduce your business to prospects using free tools or gated content (white papers, infographics, etc.), you can leverage price extensions to highlight multiple offerings, improving your chance of converting.

For example, we use price extensions to hammer home the fact that Benin WhatsApp Number our AdWords Performance Grader is free (twice) and offer prospects the opportunity to begin a free trial of WordStream Advisor or check out our revamped Free Keyword Tool: zero dollar price extension google adwords Instead of simply using sitelink extensions with descriptions that mention the fact that these offers cost nothing, we make use of the almighty dollar (or total lack thereof). While using individual ads that use the headlines and description to promote the most relevant tool based on keyword is still the optimum strategy, providing additional free options via price extensions is going to a) take up more SERP real estate, b) turn heads, and c) expose prospects to the wealth of value your brand can provide (without forking over a dime).



If your business has a multi-touch sales process and can provide value to prospects who aren’t quite ready to make a purchase, set up zero-dollar price extensions. You’ll make a helluva first impression, you’ll bolster brand equity, and you can remarket to those same prospects (who now have an affinity for your business) with an offer that inspires credit card to escape wallets with gusto. .2: Message Extensions as Lead Generation Google, being an omnipresent force and all, understands people spend a ludicrous amount of time on their phones. I’m going to go out on a limb here and say they also know that most everyone with a smartphone prefers to engage with others using their thumbs instead of their mouths and ears. Enter message extensions.