Thinking You Don’t Need a Full Campaign

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Your Black Friday and end-of-the-year messaging should be broad enough to include offers outside of holiday deals for customers looking for products and services for other reasons. 8. Underestimating Online Sales Marketers, even digital marketers, can sometimes make the mistake of thinking that online sales won’t match the in-store sales of Black Friday. The truth is that online sales can sometimes overtake your in-store sales. If you don’t put time and energy into creating a great online experience, you might find that customers turn away from your brand entirely.


In order to bring in the most online sales, you’ll also need to focus on our eCommerce store and make sure that your navigation is clear, your forms are easy to fill in, and your products have great images and descriptions to drive sales. 9. Some marketers France Phone Number Data think that a single Black Friday ad or resource will be enough to bring in customers. In reality, you need to develop a full campaign from start to finish to ensure you get the most out of the Black Friday shopping season. Without a fully-developed plan, you could miss out on key touchpoint events that raise awareness and draw in customers. 10. Not Collecting Customer Data As Black Friday is the biggest shopping day of the year, you have incredible opportunities to collect customer data and increase your customer database.



If you don’t take customers’ emails and information, you could be missing out on the chance to drastically increase your future sales. When you collect your customer data, not only do you grow your database for marketing and retargeting in the future, but you can also expand your understanding of buyer profiles and ideal customers. The data you collect can also help you determine which channels are the most successful and further develop digital marketing strategies in the future. MARKET INTELLIGENCE 11. Waiting Too Late to Launch Campaigns Even if you have a beautiful, well-researched, and well-rounded campaign, it can all be for nothing if you wait too long for it to launch.