Significantly influences consumer behavior,

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Specifically the willingness to make purchases. Both Polish and foreign research and reports clearly indicate that price is one of the three main factors motivating online shopping. The Ecommerce in Poland  report indicates that of Internet users are encouraged to do eshopping by attractive product prices and low delivery costs. Net, the purchase decision is influenced by discount codes and discounts offered by brands. However, a low price is not always the key to success. Many years ago, marketing guru Philip Kotler wrote: price is not just a number on a price tag. For the consumer,

it is also an epression of the value of the product or service. Higher suggests that the product is eclusive, prestigious, of higher quality, for a selected group. A lower price is associated with greater availability or a good purchasing Middle East Mobile Number List opportunity. Therefore, price has a significant impact on how your brand and its products are perceived. There are many eamples of how price influences brand perception. One of the most frequently mentioned is Starbucks coffee . When the first location of this brand opened in Seattle, coffee cost , which was... more than si times more than the competition.



Despite this glaring difference, the company was successful. Why Because price did not matter to customers, what mattered was that Starbucks offered them eperience, a specific social status and belonging to a specific group. We also see this effect in the case of modern ecommerce. Just look at the beauty industry, where the price of two products with almost the same composition can be completely different. Pricing in ecommerce Photo . An eample of similar products at completely different prices are perfume substitutes. The Zara Gardenia fragrance, considered an equivalent of Yves Saint Laurent's Black Opium, is about four times .