Alipay launched circle social

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You can steal energy today and give feed tomorrow. But even if a user steals energy three times a day, it is only a short stay to achieve a certain goal. These social functions, like payment tools, are thrown away by users, and do not generate real social value and become user assets. In fact, from the various product functions and financial attributes that Alipay has continuously iterated on, we can see that its positioning has never been just a payment tool, but a digital life service platform. However, the product idea that focuses on services makes Alipay better at solving specific needs. When users do not have clear needs, Alipay becomes at a loss.

Product functions and activities like mini games can boost Malaysia Phone Number Data activity in the short term, so Alipay has more and more functions and gradually has everything. However, users are not willing to stay for a long time after being popular for only three minutes. Let’s start socializing again. It’s not too late in years. Alipay is not without a sense of content. In , , launching circles similar to Douban Group and Baidu Tieba to create new social circles. However, because the product strategy was too extreme and directly linked rewards to content, a large amount of vulgar content appeared on the platform and was urgently taken offline.



Now looking back at Alipay's circle social, we will actually find that the product logic at that time already had the ability to gather users from different circles with differentiated content, and an internal closed loop that used users' own feedback to stimulate the production of UGC content. If Alipay could curb vulgar content in time and at the same time incubate a group of KOLs to create a driving effect, I am afraid there would be a high probability of catching a new round of growth in the subsequent content planting.