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Are a few steps to take when starting a rich media advertising campaign: Define the budget – Establish which graphic elements are most suitable for your brand and the budget you want to allocate for the campaign. Decide whether to use a DIY tool, a digital production agency, or an advertising platform like MGID. Our global advertising platform can come up with original ideas and optimize campaign targeting. Establish your strategy – is your goal to increase.
Brand awareness or encourage an immediate purchase Phone Number List Your goal for this campaign must be clear. This will allow you or any platform you are working with to come up with creative ideas that align with the outcome you want to achieve. Identify creative resources – What kind of resources do you need? Images, videos or texts? If you work with an agency or platform, consider what would be useful for them. Make sure they are consistent with your branding.
Determine the tone you want to set for the content and the reaction you want your audience to have when they see your ad. How do you want them to interact with your ad? Remember that you will also need a landing page, so don't forget this when researching your resources. Configure the target – Defining the interest of your target consumer is essential. MGID offers a free account manager that will help you optimize and set up targeting for your ad.
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