To calculate it, you simply need

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The technical developments necessary for the campaign to run  creation of landing pages , visuals or videos, etc. or further sales delayed by possible technical problems on your website. The particular case of inbound marketing campaigns In the specific case of an Inbound Marketing campaign , there is even more relevant numerical data to measure the ROI. Here are the  main questions that will allow you to measure the ROI of an inbound marketing campaign    How much does it cost you to generate a lead?

The cost of acquiring a lead is a metric that you must take into account to Mexico Phone Number Data determine whether the Inbound Marketing actions carried out are consistent. Just as there is a cost per customer, there is also a cost per lead. It is essential to know the amounts to spend to obtain a Lead. This indicator allows you to verify that you are taking the best actions to generate qualified leads . to calculate the ratio between the cost of your inbound marketing campaign and the number of leads generated.   



How much does a client earn you over time?  letters symbolize this indicator CLV, for Customer Lifetime Value. Are your customers more Oneshot or loyal over years? Very linked to the notion of cost per Lead, this indicator helps you to know your customers the frequency of purchase, the average basket, the motivations to remain a customer with you. By improving your customers CLV, you naturally impact the ROI of your Inbound Marketing campaigns. To find out everything on the subject, we wrote an article on CLV  To go further How to calculate your Customer Lifetime Value?