The Empathy Map was

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For this reason, you should know their feelings, desires and concerns. To make this successful, there are many approaches such as the Buyer Persona or the Customer Journey. But it is also worth creating an Empathy Map: It helps to analyze the emotional state of your customers and your Marketing measures to be aligned accordingly. The Empathy Map is a map for Visualizing customer needs. It shows the most important customer characteristics that you need for an empathetic approach.

You can read how to create an empathy map and what you need to consider in the following article. With our free checklist you can create your own buyer persona quickly and in a structured manner. Click here and address potential customers more specifically! TABLE OF CONTENTS The structure of Phone Number List the empathy map developed by Dave Gray, the author of the book Gamestorming, and is used to understand the emotional motivations of your users. For this purpose, the focus is on the sensory perception of your customers. You record observations of what your customers do, think and feel.



The Empathy Map also consists of six fields in which you record the results of your considerations. These fields are divided into the following categories: Think/Feel See Hear Act Gain (profit, needs) Pain (problems, challenge) Empathy map What does the target customer think and feel? The feelings and thoughts of your customers play an important role; This is where empathy is required. What’s going on in your customer’s head isn’t clear on the surface.