A Successful Online Contest

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The application of this methodology, in fact, can help companies maximize their results in relation to Digital Marketing campaigns and, more specifically, in the field of Conversion Marketing. You might be interested in "Increasing the Customer Conversion Rate with Marketing Automation" What is CRO and when should it be applied Conversion Rate Optimization Let's start from the principles, immediately clarifying what the CRO consists of. Conversion Rate Optimization is a process that aims to optimize the conversion rate of a website in particular e Commerce sites as well as other digital platforms such as apps . In practice, it happens that a site can generate a good level of traffic without producing conversions, meaning not only purchases, but also file downloads, subscribing to a newsletter, filling out a form and more. The conversion rate is defined as the percentage of visitors who complete an objective, as identified by.

The project's relevant marketing department. Is your e Commerce not photo editing servies performing as you would like? Download the free guide now to discover business data, common errors and best practices for online shops in How the CRO works The CRO is primarily used to carry out an analysis aimed at eliminating any elements capable of hindering or preventing conversions for users potentially interested in a product or service. The application of interventions in the CRO field essentially takes place on the basis of experiments, or rather, applying the principle of A/B tests, with the aim of investigating user behavior.



During the tests, the audience of the company website is divided into several samples. These samples are shown different versions of the site. What does it mean? That each version will be characterized by a different composition of the structural elements as well as naturally textual content, images, forms, CTAs, etc. of the page or pages you want to take into consideration. You might be interested in "How to promote your company website the two essential requirements" For each version and its audience various parameters are recorded, the main one being the conversion rate. Once the pre-established number of conversions is reached.