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Choose the audiences: you can limit the audiences for your audience and you can also exclude people who are outside your audience. If you are not sure,  open and after two or three weeks adjusting the audiences. 9.  Smart Bidding for strategies that seek to get customers to take a specific action on the website. This Google tool works to optimize conversions for each auction with automatic bidding.


There are the following options: Target CPA, Target Phone Number List   ROAS, Maximize Clicks, Maximize Conversions, Maximize Conversion Value, Target Impression Share, and Enhanced CPC. MANUAL BIDDING You can choose a default offer. This strategy means having to review CPC offers more often, although it does help to have greater control over them.




When creating a campaign it is advisable to always choose this option and from the third week you can change it to Smart Bidding if you wish and have enough conversions: BOOTCAMP TRAFFICKER DIGITAL Train yourself in Paid Media, Performace and Social Ads I want to sign up! Cost per Click (CPC) prioritizes clicks.
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