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What happens when we click on the ad : Facebook Lead Ads tutorial What happens after completing the form : Facebook Lead Generation tutorial As we can see, the user has a choice in the end between visiting the landing page introduced by us in the form settings or closing the form. How do I download the resulting contacts? For now, accessing leads from ads is a manual process, but we hope that soon there will be an automatic import option in platforms like MailChimp or Aweber.
Accessing the leads is done from the Facebook page connected with your ads, by accessing Publishing Tools (located just above the cover photo), and then Lead Ads Forms – Forms Library. Here we can download the leads of each Phone Number Data created form. Facebook Lead Generation tutorial What are the benefits of this type of campaign? First of all, we noticed a faster increase in the number of leads captured compared to a campaign with the objective "Website clicks", and the costs are lower. Results after a 6-day test period, for ads with the same offer: Lead Generation Website clicks 13 Leads 7 Leads $1.03 / lead $3.
lead General advantages: quick and easy process of completing the form , in just 2 taps on mobile it can be applied for a variety of purposes : newsletter registration, appointments, offer requests and many others large potential audience , due to the growing number of mobile users the possibility of optimization for leads , which can reduce costs users can fill out the form on the go, and Facebook intends to bring more options to this type of ads, such as displaying them on desktop or carousel lead ads. One thing is certain so far: lead ads are worth testing, if they are suitable for your objective .
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