Note that the phone number and website for a Business

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These are especially important if you are a marketing agency that manages GBP listings for clients or a business owner considering hiring a marketing agency to manage your Google Business Profile. According to Google: “Any person or company that manages information on a Google Business Profile that they don’t own is considered an authorized representative. Examples of “authorized representatives” would be a third-party SEO/SEM company, a friend of the business owner, an online ordering, scheduling, or booking provider, an affiliate network provider or some other person or business entity that is managing or working on your GBP listing.

Authorized representatives must: Never DB to Data a Business Profile without express consent from the business owner. Never make false, misleading, or unrealistic claims. Never use harassing, abusive, or untrustworthy tactics with potential or existing customers. Always work directly with the business owner to complete verification. Always ensure the business owner understands what a Business Profile on Google is and where Business Profile data is used. Always keep the business owner informed about which actions the authorized representative will take on the Business Profile.



Always follow the Guidelines for representing your business on Google. Profile should always be the single, authoritative phone number and website for the business and be verifiable by the business owner. Promptly respond to management access requests and transfer Business Profile ownership to the business owner immediately upon request. Authorized representatives must, whenever possible, encourage the business owner to create an account, own the Business Profile, and add authorized representatives as managers. (Learn how to transfer ownership.) Website content must be owned and managed by the business owner.