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2. Provide a unique angle for addressing search queries With the rise of AI content, it’s essential to create helpful content that provides a unique angle or approach to addressing search queries. Tap into your team’s experience and highlight the “human side” of your brand by: Showcasing subject-matter expertise Publishing original research Synthesizing data into actionable insights Supplementing content with creative graphics And more Not only does this help your content rank and stand out online, it improves the overall experience for your site visitors. We also recommend regularly refreshing SEO content — every 12 to 18 months or sooner — to keep it relevant and up to date.

Expert insights from jordan headshot Jordan Duras WebFX’s Sr. Internet Brazil WhatsApp Number Data Marketing Consultant & Performance Support Operations Lead For SEO in 2024, we need to continue providing value for users by offering the exact information on the page that they expect to find based on their search query. This needs to be formatted (both in terms of the way the content appears on the page and the structured data providing context) in a way that Google can understand because the better that Google understands your website and content, the better it will perform. 3. Lean into MOFU content to expand search territory Continuing this year, we’re seeing results for top-of-funnel, definition-intent searches (like “what is seo”) favor established, high-trust websites.



To expand your territory in search results, Jordan recommends adapting your content strategy to include more middle-of-funnel (MOFU) content. MOFU content includes pieces like: Comparison articles Product reviews Case studies  more MOFU content in 2024 will help you maintain a consistent presence in search results and connect with people who are actively evaluating product or service offerings. Paid ad trends Key Takeaways Elevate campaign performance with automation and machine learning Use first-party data for ad targeting Experiment with Microsoft Ads *Insights from Rebekah Leach, WebFX’s Paid Search Results Lead 4. Elevate campaign performance with automation and machine learning AI provides a host of benefits for your paid ads in 2024 — from improving targeting to streamlining costs and more.