Any person or company can link their assets

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Any person or company can link their assets, whether digital or physical, to an NFT, you just have to find a company that provides the service and a fee is usually paid for the creation of these digital assets. These assets are typically traded on marketplaces, such as OpenSea and Rarible , which act as storefronts where NFT owners can leave them exposed for purchase offers. How do brands use them and what results do they obtain? NFTs became popular due to million-dollar transactions for works of art such as Beeple's The First 5000 Days and by celebrities joining the movement as belonging to a club that has exclusive assets. Neymar, Jimmy Fallon, Eminem and Snoop Dogg all have images of algorithmically generated monkeys, the Bored Ape Yacht Club , bought for millions of dollars.

ADVERTISEMENT Although they became famous Telegram Number Data due to these events, NFTs are an emerging technology. There is a blue ocean of possibilities for brands and we can already see some microtrends emerging due to new behaviors and technological innovations. After its popularization, it was possible to observe companies from various sectors adopting brand strategies using NFTs as power to connect with customers and do new business. Outfit Some companies have been working with the connection between the physical and the digital. This is the case of companies like GAP and Adidas , which have created NFT collections that allow the buyer to access physical pieces exclusively.



The strategy behind these initiatives is mainly aimed at maintaining an active community spirit and exclusivity behind the brands , strengthening the idea of ​​creating fan clubs and building customer loyalty. Other clothing brands have decided to adopt collaboration strategies. This is the case of Gucci and Nike , who invested in shares with companies and artists to create clothing collections available in NFT in exclusive alliances, expanding their visibility and reputation. By the way, Adidas also joined this trend of collaborations and launched a collection in collaboration with Bored Ape Yacht Club, the same one with the celebrities' jumpsuits. It is possible to see the penetration of brands in association with digital gaming markets , for example.