When you start scrolling

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If you look closely enough, you can see that these results are accompanied by the word Ad , on the left, to indicate that these are paid results. the paid ads will stop to make way for other search results. Known as organic search results (in green), these are not paid for and are therefore not a priority to be positioned at the top of the page.

This is a concrete example of the difference Phone Number Data between paid SEO and organic SEO. Each keyword typed into Google can generate up to 7 paid ads. This number varies depending on the popularity of the keyword and the number of people bidding to position themselves on the query. The fewer offers there are, the fewer ads there will be, while on the contrary the most competitive terms will end up displayed on several results pages.



By clicking on one of these ads, the Internet user is redirected to the advertiser's website. Once this happens, Google AdWords has served its purpose by sending a visitor to the advertiser's site. Google is thus paid for its services while the Internet user can browse the advertiser's site for information and in the best case make a purchase or request a quote.